You can change your identity.Not easy. Not hard. Possible.

My name is Karolis Stasiūnas. I grew up inside a criminal-underworld childhood in a post-Soviet Lithuanian town, left for the UK at 17, built and lost businesses, survived a car crash, addiction and £100k of debt — and I'm in my 9th year of rebuilding, one conscious decision at a time. This isn't the highlight story. It's the method I found, learned, and live by every single day.

Building a business? Building yourself? Building both?
Team of Success · Sports Lodge · Indigopreneur

The story

I am.Esu.

Lentvaris, Lithuania → London, UK

Lentvaris, Lithuania. A father in prison. A childhood inside a world most people only see on the news. I left for the UK at 17 with nothing but the ability to work. Dozens of jobs. Businesses built, businesses lost. A car crash in 2017 that should have ended differently. Addiction. Homelessness. £100,000 in debt. Nine years ago I started rebuilding — not in one big moment, but in every small decision since.

Today: married to Odeta, father to Gokas, running three businesses that are really one organism. A journalist would say I took ten years to start making real money — and he'd be right.

The story is mine; the timing is mine. What I learned rebuilding it is what this whole site is for.

What I believe

Your identity is not fixed. You can write your own book.

Here's the claim everything else is built on. I didn't learn it from a stage. I learned it from doing it — and then I built it into frameworks, because a lesson that isn't structured is just a story you tell once and forget.

Phoenix Protocol

The 25-minute morning practice that made "who I choose to be today" a decision instead of a mood.
7 Layers of Consciousness

The model I use to find where a pattern actually lives, instead of fighting its symptoms.
Culture Atom (ABC123)

Awareness, Belonging, Communication — how any group of people actually stays together, in business or in life.

These aren't theory. They run my mornings, my marriage, my team, and three businesses. Go deeper in Knowledge →

The ecosystem

Three organs, one organism.

Strategic direction runs through me; each one solves a different part of the same problem.

The HOW

Team of Success

Operational and digital infrastructure for founders who are done doing everything themselves. Built from the lesson that businesses don't grow with freelancers — they grow with partners who care.

See what we build →

The WHERE & WHO

Sports Lodge

Athlete Mastery Academy, performance coaching, and a community built on one goal: unite. Born from a dream I had while rebuilding my life, now running across four countries.

Join the community →

The WHY

Indigopreneur

The Conscious Founder Movement — the operating system underneath everything else here. For founders who want their business to be an extension of their identity work, not a distraction from it.

See the movement →

Knowledge

The frameworks, in full

Some of what I've built is free. Some of it took years to develop and carries a price. Either way, it's the actual method — frameworks, not filler.

Explore Knowledge →

Latest thinking

Long-form, analytical, sometimes raw

English for the wider build; Lithuanian for the pieces that only make sense in that market.

Read the blog →

I ask you one thing: five minutes a week.

Give it a real go.